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Review: 'EMMA'
'CRICKETS SING FOR ANAMARIA'   

-  Label: 'EPIC'
-  Genre: 'Pop' -  Release Date: 'June 2004'

Our Rating:
Emma's new single release "Crickets Sing for Anamaria" is a salsa -powered number, a cover of bossa nova king Marcos Valle and is taken from Emma's "Free Me" album.

This blast of (not so) girl power is purely summer placement pop, the sun shining so we all should be happy to embrace this breezy over produced pop gem, right? Wrong. Concept pop records, gym step routine tracks and reality pop are currently dominating the charts, and that's not including sleazy divas and the new wave indie hopefuls.

The market's busy, Emma has survived the Spice world to her credit and persistence and has grown up and lost the baby image, but the market she's aiming for, the ones who remember 60's kitsch won't be interested in consuming baby's sham (geddit?).

The single is accompanied by Maybe's "Latino version" which in other words means sung slightly slower and breathier. The lyrics include "Why do i keep fooling myself, why can't i let go?" to which we say "We're still wondering".
  author: RAY STANBROOK

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