Poweri is the UK release on their own label of this Italian group's 7th Album.
Amari (which means 'bitter' in Italian) formed in 1996 as a duo of Dariella and Pasta but are now a five piece with an extended electro-hip hop meets pop sound.
In 2000 they won the Summer pop Arezzo Wave Competition, but here they turn their sights on a European market. They use English as the lingua franca for their brand of unoriginal commercial pop complete with the requisite banalities like "We are tourists in the sun" sung in a Euro American accent.
Only one song (Preservativi Ovunque ) is in their native language. Your Kisses ("Your kisses taste like future") is the key track of the album and features in three different versions.
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Any individual identity they may possess is lost in the Eurofication of their sound. With sun, sea, sex and vodka as recurring topics, the songs could be a soundtrack to an 18-30 package holiday.
This is efficient yet unspectacular pop that tries to sound superficially sleazy without alienating a prospective MTV fan base.
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